etoy.FAQ (Frequently Asked Questions) - etoy.ZAI (etoy.CEO) / etoy.ZAK (Manager, etoy.USA-BRANCH) [International]
Why do people invest in etoy?
Etoy.SHAREHOLDERS seek to explore cultural, social, emotional and technological challenge. Etoy invests massive human resources, knowledge, and ideas into the construction of a global corporate sculpture and finances high risk ventures which focus on the experimental overlap of value systems. Etoy does not reject economic reality, but infects it with subversive components (the etoy.VIRUS). Historical etoy.OPERATIONS such as the digital hijack (1996), etoy.TIMEZONE (1998), TOYWAR (1999/2000), etoy.DAY-CARE (2002) and the etoy.TANKS (1998-2003) reflect the corporation's intention to expand the limits of life & art.
Effective interventions depend on capital and other resources such as labour. by defining new rules within the frame of the established corporate model etoy seeks to obtain operating funds to research and distribute radical cultural code. Instead of running away etoy takes an aggressive position, negotiating conditions that promise the maximum production potential and artistic freedom under current market stipulations. etoy.SHAREHOLDERS co-own and participate in a dynamic artwork that takes place 24 hours a day in the middle of society - on and offline.
What is the difference between etoy and most common corporations?
Most companies focus on financial profits. Etoy concentrates on the bigger picture - on the final link in the value chain: art & culture. Etoy opens up new playgrounds and space for reflection. This involves a large potential for confusion, failure in the main-stream market and a high risk of capital loss. this is a luxury most corporations can't afford. Etoy - by definition - puts all its seed capital and cash profits into the production of more high risk culture. Etoy, instead of returning cash dividends, pays investors in cultural dividends, quantified in etoy.SHARES. The etoy.CORPORATION returns art, discovery and entertainment on a higher level of human intelligence.
The etoy.CORPORATION is a corporate sculpture officially incorporated 1994 in Zurich. Etoy is a typical early mover (online since 1994) and developed rapidly into a controversial market leader in the field of experimental internet entertainment and art.
Depending on the market situation and projects between 5 and 15 etoy.CORE-AGENTS (currently 4 women and 11 men in switzerland, austria, italy, germany, japan and the usa) build the production and research crew of the etoy.CORPORATION. day to day business is conducted by the etoy.MANAGEMENT (2 from 3 etoy.DIRECTORS must sign contracts).
Etoy have won several international art awards (i.e. the golden nica in the .net category / prix ars electronica) and regularly appears on TV (invited and uninvited) as well as in other traditional media channels to inject the etoy.VIRUS: the new york times, silicon alley reporter, washington post, wired news, npr, le monde, der spiegel, nzz, woz, la rebubblica, relax japan, etc. Etoy.CREW-MEMBERS have lectured and spoken at the MIT media lab in Boston, UCSD in San Diego, DASARTS in Amsterdam, ETH Zurich, Gottlieb Duttweiler institute, Intercommunication Center ICC in Tokyo, the interactive institute in Stockholm and at many international festivals.
etoy.DISCLAIMER: etoy.INVESTMENTS are not focused on financial profits. The etoy.VENTURE is all about cultural revenue, social profit and intellectual capital generated with the invested resources.